Eco-friendly, natural, pure ingredients.
Good quality, handmade, cow dung organic agarbatti made using genuine raw material is no more a product, it becomes an experience. Demand for these products is on the rise because of the experience they offer. Cow dung agarbatti is not in demand in just local markets; global consumer is also looking for herbal agarbatti versions. Global citizens may not use it for the same purpose as an Indian or Asian would (for pooja or other such auspicious occasion). A global citizen may use it to improve the aura of their home, office restaurant, holiday resort, etc.